In which field does an advertising manager work?

• A. Research and development
• B. Promotional campaign planning
• C. Supply chain management
• D. Human resources

Answer: (B)

An advertising manager primarily works in promotional campaign planning. This role involves developing strategies to create awareness and interest in a product or service through various media channels. The responsibilities include overseeing the creation of advertising content, selecting appropriate media outlets, coordinating with creative teams, and analyzing the effectiveness of campaigns to optimize future promotions. This field is vital for driving sales and establishing brand identity, making it essential to the overall marketing strategy of a company.

In contrast, research and development typically focus on product innovation and improvements, while supply chain management deals with the logistics of product distribution. Human resources centers around managing employee relations, recruitment, and workplace policies, which diverges significantly from the advertising realm. Understanding these distinctions highlights why promotional campaign planning is the fitting context for the role of an advertising manager.