Integrity in journalism requires avoiding which of the following?

• A. Maintaining impartiality
• B. Promoting one’s own media organization
• C. Gathering factual information
• D. Reporting on public officials

Answer: (B)

Integrity in journalism is fundamentally about maintaining trust and credibility with the audience. When journalists prioritize promoting their own media organization over impartial reporting, they risk presenting a biased view of the news, which undermines journalistic integrity. This can lead to conflicts of interest where coverage may favor the organization’s values or interests rather than providing a balanced perspective on issues.

In contrast, maintaining impartiality, gathering factual information, and reporting on public officials are essential practices that uphold the integrity of journalism. These practices ensure that the reporting is fair, accurate, and serves the public interest. Journalists are expected to deliver news and information that inform the public, and any deviation from this, such as promoting their organization, can compromise their role as unbiased informers.