What does churnalism refer to?

• A. The practice of creating original news reports
• B. The recycling of press releases as news
• C. The production of investigative journalism
• D. The broadcast of live news reports

Answer: (B)

Churnalism refers to the practice of recycling press releases or other pre-packaged information and presenting them as original news stories. This trend has become increasingly common in journalism, especially with the rise of digital media and the pressures on news organizations to produce content quickly and efficiently.

This method often involves little to no actual reporting or fact-checking, leading to concerns about the quality and factual accuracy of news being presented to the public. As a result, churnalism can contribute to a lack of diversity in news coverage and can diminish the role of investigative journalism. By focusing on reusing pre-existing information, news outlets may overlook the importance of creating in-depth, original content that provides a deeper understanding of issues at hand.