What does "target audience" refer to in journalism?

• A. A specific group of people that news content is aimed at
• B. The broad public that consumes all news
• C. The section of the newspaper that lists headlines
• D. The demographic information of journalists

Answer: (A)

In journalism, "target audience" refers to a specific group of people that news content is aimed at. This concept is crucial because it helps journalists and media organizations tailor their content to meet the interests, needs, and preferences of particular segments of the public. By understanding their target audience, journalists can create more relevant and engaging stories, ensuring that the information resonates well with the people they intend to reach. This focus can include factors such as age, gender, interests, and geographic location, allowing for more effective communication and a better response from the audience.

The other options do not accurately capture the definition of "target audience." For instance, the idea of the broad public that consumes all news lacks the specificity needed for targeted communication, as it combines diverse groups with varying interests. The section of the newspaper that lists headlines pertains more to layout and organization rather than audience targeting. Lastly, demographic information of journalists, while potentially useful in understanding who is reporting the news, does not define who the news is aimed at.