What does the term 'Integrity' in journalism refer to?

• A. Ensuring the accuracy of data
• B. Promoting commercial products
• C. Providing unbiased coverage of news
• D. Seeking financial rewards

Answer: (C)

The term 'Integrity' in journalism is fundamentally about providing unbiased coverage of news. This principle emphasizes the commitment of journalists to deliver information that is fair, balanced, and without personal or commercial bias. Maintaining integrity means that journalists should strive to report the truth and uphold the ethical standards that prevent them from being influenced by external factors, including political affiliations or financial incentives.

An unbiased approach is crucial because it helps build trust with the audience, reinforcing the credibility of the news organization and the profession as a whole. Integrity in this context fosters a commitment to serving the public interest, ensuring that the news reported is a reflection of facts rather than slanted perspectives.

While ensuring the accuracy of data is related to integrity, it is a subset of the broader ethical commitment to unbiased reporting. Additionally, promoting commercial products and seeking financial rewards are contrary to the principles of journalistic integrity, as they can compromise impartiality and objectivity, shifting the focus away from truthful reporting.