What is a news organization that has both a print publication and an Internet site referred to as?

• A. Single Platform
• B. Multi-Platform
• C. Hybrid Publication
• D. Digital Media

Answer: (B)

A news organization that has both a print publication and an Internet site is referred to as multi-platform because it utilizes multiple channels to distribute its content. This approach allows the organization to reach a wider audience, catering to the preferences of consumers who may prefer reading physical newspapers or magazines while also engaging those who consume news online. By operating on both platforms, the organization can enhance its visibility, offer diverse content formats, and adapt to the evolving media landscape, where digital consumption is increasingly prevalent. This dual presence is essential for staying competitive and relevant in today's fast-paced information environment.