What is a "press release"?

• A. An advertisement for a product
• B. An official statement issued to inform the media about a news event
• C. A letter to the editor
• D. A report on media ethics

Answer: (B)

A press release is an official statement that organizations or individuals issue to inform the media about a specific news event or development. Its primary purpose is to communicate relevant information to journalists and news outlets to encourage coverage of an event, product launch, or any important announcement. It typically includes essential details such as who, what, when, where, and why, as well as quotes from key individuals.

This chosen answer reflects the function and strategic importance of press releases in public relations and journalism. While advertisements focus on promoting products or services, press releases are inherently news-oriented and seek to provide reporters with factual information. Unlike a letter to the editor, which expresses personal opinions or viewpoints, or a report on media ethics, which discusses principles governing journalism, a press release serves as a straightforward communication tool aiming to generate media interest and coverage.