What is a primary purpose of maintaining a digital footprint in journalism?

• A. To showcase personal opinions
• B. To track the popularity of individual stories
• C. To establish credibility and connect with the audience
• D. To restrict access to personal information

Answer: (C)

The primary purpose of maintaining a digital footprint in journalism is to establish credibility and connect with the audience. In the digital age, journalists utilize various platforms—such as social media, blogs, and professional websites—to share their work, showcase their expertise, and engage with their audience. This presence not only allows journalists to present themselves as credible sources but also fosters trust with their audience by being transparent and accessible. By consistently publishing high-quality, fact-based content and interacting with readers, journalists can enhance their reputation and build a loyal following, making the connection with the audience vital for their work and influence in the field.