What is ambush journalism?

• A. A gentle form of interview style
• B. A confrontational journalism where subjects are approached without warning
• C. A type of reporting that emphasizes positive outcomes
• D. A method of undercover reporting

Answer: (B)

Ambush journalism refers to a confrontational style of reporting in which journalists approach their subjects unexpectedly, often to confront them with difficult questions or to obtain on-the-spot reactions. This approach is typically used to elicit unguarded responses, revealing information that subjects may be unwilling to disclose in a more formal interview setting. The lack of prior notice can create a sense of urgency and spontaneity which may lead to dynamic, if not contentious, interactions.

The context and ethical implications surrounding ambush journalism are often debated, as it can lead to significant newsworthy moments, but it may also infringe upon the subjects’ right to privacy or fair representation. In contrast, the other answer choices describe alternative styles or purposes of journalism that do not capture the essence of ambush journalism.