What is one of the primary objectives of a sales pitch?

• A. To confuse the consumer
• B. To highlight the product's weaknesses
• C. To persuade potential customers to purchase the product
• D. To provide an exhaustive technical overview

Answer: (C)

One of the primary objectives of a sales pitch is to persuade potential customers to purchase the product. The essence of a successful sales pitch lies in its ability to capture the attention and interest of consumers while effectively communicating the benefits and value of the product being offered. A persuasive pitch appeals to the consumer's emotions and needs, addressing how the product can solve their problems or improve their lives. By focusing on the advantages of the product, a salesperson can create an engaging narrative that encourages customers to make a buying decision.

In contrast, confusing the consumer, highlighting a product's weaknesses, or providing an exhaustive technical overview would not serve the main goal of a sales pitch, which is to drive sales through persuasion and understanding.