What is the key characteristic of a sales pitch?

• A. It should be vague and indirect
• B. It includes a planned presentation strategy
• C. It avoids sales techniques
• D. It focuses solely on customer complaints

Answer: (B)

A sales pitch is fundamentally aimed at persuading potential customers to purchase a product or service, and a key characteristic of an effective sales pitch is that it includes a planned presentation strategy. This strategy ensures that the salesperson communicates their key points clearly and effectively, engaging the audience and addressing their needs and concerns.

A well-structured pitch will outline the benefits of the product or service, provide relevant information, and include persuasive elements that can lead to a transaction. The planned presentation also allows for adjustments based on the audience's reactions and questions. Therefore, a successful sales pitch is characterized by preparation and strategy focused on making the message resonate with the target audience.