What is the primary goal of a sales pitch?

• A. To demonstrate the product's defects
• B. To initiate and close a sale of the product or service
• C. To create confusion about the product
• D. To discourage consumer interest

Answer: (B)

The primary goal of a sales pitch is to initiate and close a sale of the product or service. This involves persuading potential customers of the value and benefits of what is being offered, addressing their needs and concerns, and ultimately encouraging them to make a purchase. A successful sales pitch effectively communicates how the product meets the customer's needs, builds interest, and creates a sense of urgency or desire.

Demonstrating defects or creating confusion, as highlighted in some of the other options, would counteract the intent of effectively selling a product. Similarly, discouraging consumer interest goes against the fundamental purpose of a sales pitch, which is to engage the customer positively and motivate them towards a buying decision.