What is the term used to describe the average number of copies of newspapers distributed daily?

• A. Circulation
• B. Subscription
• C. Readership
• D. Distribution

Answer: (A)

The term that describes the average number of copies of newspapers distributed daily is "circulation." This concept is crucial in the publishing industry as it measures how many copies of a newspaper are sold or distributed during a specific time period, typically a day.

Circulation figures are significant because they provide insight into the newspaper's reach and popularity. This data is often used by advertisers to determine how much to invest in advertising within that newspaper, as higher circulation typically indicates a larger audience.

In contrast, subscription refers specifically to the number of readers who have paid for a subscription, which may not represent the total distribution if additional copies are sold over-the-counter or given away. Readership pertains to the number of individuals who read the publication, which can be more than the number of copies sold or distributed. Distribution refers more broadly to the process of delivering newspapers rather than the actual quantity of copies available or sold. Understanding these distinctions reinforces the importance of the term "circulation" in evaluating newspaper performance and market penetration.