What is user-generated content?

• A. Professional articles written by journalists
• B. Material created by the public for media use
• C. Exclusive interviews conducted by professionals
• D. Scripts written for television sitcoms

Answer: (B)

User-generated content refers to material that is created by individuals rather than professionals or companies. This type of content is typically produced by everyday users and is shared through various media channels, allowing for a more participatory and interactive experience. It can include blog posts, videos, images, and social media updates that contribute to the broader media landscape.

In contrast to other choices, which involve professional contributions – such as articles by journalists, exclusive interviews by professionals, or scripted content for television – user-generated content emphasizes the role of the public in content creation, making it distinct. This approach democratizes media production, enabling a diversity of voices and perspectives that might not otherwise be represented in traditional media outlets.