What term describes the moral principles that govern the appropriate conduct for individuals and organizations?

• A. Integrity
• B. Ethics
• C. Accuracy
• D. Fabrication

Answer: (B)

The term that describes the moral principles governing appropriate conduct for individuals and organizations is ethics. Ethics encompasses the standards that dictate what is considered right or wrong and guides behavior in various situations. It is crucial in fields such as journalism, where integrity and accountability are key components of responsible reporting. Understanding ethics helps individuals and organizations maintain credibility and build trust with their audiences, as ethical practices often involve transparency, fairness, and respect for others.

Integrity pertains to having strong moral principles and being honest, but it is a characteristic that falls under the broader umbrella of ethics. Accuracy refers to the correctness of information, which is vital in journalism but does not inherently concern moral principles. Fabrication involves creating false information or misleading content, which is contrary to ethical practices. Therefore, ethics is the most appropriate term that encapsulates the moral framework guiding conduct in various professional contexts.