What term refers to the integration of various media types such as print, broadcast, and Internet?

• A. Multi-Channel
• B. Multiple Media
• C. Cross-Platform
• D. Blended Media

Answer: (B)

The term that accurately describes the integration of various media types such as print, broadcast, and Internet is known as Cross-Platform. This concept refers to the ability to communicate and engage audiences through multiple media formats, ensuring that content is accessible and can be consumed through different devices and channels.

Cross-platform strategies are essential in today's media landscape because they allow for a cohesive message to reach diverse audiences, regardless of the medium they prefer. This integration enables better audience engagement and can enhance the overall effectiveness of communication efforts by utilizing the strengths of each media type.

While multi-channel, multiple media, and blended media may suggest some form of integration or usage of different platforms, they do not specifically capture the comprehensive nature and strategic approach inherent in cross-platform integration.