Which term refers to communication channels that reach a large audience?

• A. Social Media
• B. Mass Media
• C. Direct Mail
• D. Personal Communication

Answer: (B)

Mass media refers to communication channels that are designed to reach a large audience simultaneously. It encompasses various platforms such as television, radio, newspapers, and magazines, which enable the dissemination of information to a broad demographic. Mass media often serves the purpose of informing, educating, and entertaining the public on a large scale, making it a crucial element in journalism and public communication.

The other communication methods are more focused or limited in scope. Social media, while capable of reaching large numbers of users, often serves more as a platform for user-generated content and targeted communication, rather than traditional mass messaging. Direct mail targets specific individuals or households and lacks the broad outreach characteristics of mass media. Personal communication is inherently one-on-one or small group interaction, making it the least aligned with the concept of reaching a large audience. Thus, mass media is the most fitting term for channels that universally broadcast messages to extensive audiences.