Which type of headline is primarily designed to capture the reader's attention?

• A. Primary Headline
• B. Secondary Headline
• C. Subheadline
• D. Banner

Answer: (A)

The primary headline is specifically designed to grab the reader's attention and draw them into the article or piece of content. It serves as the first point of engagement, making it vital for attracting interest and encouraging further reading. The primary headline typically uses strong language, impactful phrases, and a compelling focus on the main idea or theme of the article, making it more likely to stand out to potential readers.

In contrast, secondary headlines, subheadlines, and banners serve different purposes. Secondary headlines often provide additional context or information that supports the primary headline, while subheadlines may break down complex topics or introduce sections within the article. Banners are generally used for promotional purposes or to emphasize a specific message, often in a graphic format. While all these elements contribute to the overall effectiveness of a piece, the primary headline remains the crucial tool for capturing immediate attention and sparking curiosity.