Who is responsible for creating interest in a company's offerings?

• A. Sales representatives
• B. Advertising managers
• C. Product developers
• D. Customer service agents

Answer: (B)

The role of advertising managers is crucial in generating interest in a company's offerings because they are primarily responsible for developing and executing marketing strategies that effectively promote products and services. Their tasks often involve understanding the target audience, crafting compelling messages, and selecting appropriate channels to reach potential customers. Through various advertising mediums—such as television, digital platforms, print, and social media—they create visibility and engage consumers, encouraging them to learn more about the company's products.

While sales representatives play an important role in closing sales and directly engaging with customers, and product developers ensure the offerings meet market needs, it is the advertising managers who strategically position these products in the marketplace and create the initial interest that leads to consumer awareness and desire. Customer service agents focus on maintaining relationships and assisting existing customers rather than creating interest in the company's offerings to attract new customers. Thus, the primary responsibility for generating interest lies with advertising managers.